a lot of hype is going around with regards to these ‘specific foods’. But are they really worth their hype or is it (as always ) just a way for big companies to brand and market their foods to sell a product.

It is becoming more and more evident that the the way words are used and printed on the package of the product influences the consumer’s decision to buy the product.

So let’s look at what these words actually mean so, you know, you won’t be fooled. And trust me, it is not rocket science, you just need to be well informed and constantly ask yourself, is this product really what it claims on the packaging?

Raw foods

This is a legit diet trend that exists people. But it is just what the word says: the food is uncooked, no processing and in edible form.

This known diet trend uses minimal heat to cook these foods to maintain the integrity of certain enzymes that is good for digestion. Take note, you stomach has its own enzymes to digest food properly. And on another note, raw foods, especially proteins, is a legitimate health and food poisoning risk if it is not done properly.

Raw foods include certain vegetables, fruit, nuts, seeds, certain wholegrain.


Whole foods

Another self explanatory word. The food is in tact with nothing removed or added  and is eaten as is. Unlike raw foods, they are cooked first and also have no funny processes done to them.

This word sounds good and added to any product, can claim it to be better i.e whole sugar sweets or whole vegetable produce. But if you take away the word, sugar remains sugar and vegetables remains vegetables.

Just like raw foods, there is nothing special about them.

Whole foods include fruits, vegetables, plant proteins, nuts.


Functional foods 

This is where food labelling laws start to become more strict.

These foods contain a specific nutrient that is said to be beneficial to a specific health condition i.e omega 3 fatty acids. They have a potential positive effect on health beyond the basic nutrition. a Few more include probiotics, live cultures, and as mentioned omega 3 fatty acid.

But, what they often fail to do is disclose how much of these nutrients you get per serving that will be of benefit to your daily well being and health. So you might see it claims to contain for example more iron, but how much of that iron are you actually getting per single serving.

These words that seem so simple has become one of the biggest ways for manufacturing companies to brand their packaging and sell their product. There truly are good products and companies out there; and they try to stick to the food labelling laws set out and we commend them.

So the next time you see the words raw, whole and functional on your products, you have a bit more information and can make a well informed decision.

a Follow up post will be done focusing just on food labelling, the laws and how to further help you.